Renegotiating for Corporate Innovation
By: Marc Freeman
No company can exist without innovation. Those companies that don’t reinvent themselves or their product will begin to lose market share quickly. This includes financial institutions. Let’s specifically speak about companies in the investment industry. There are as many opinions of how to invest as there are in any other industry. But I believe that these companies need to constantly reinvent themselves. Markets change, industries come and go and some companies succeed while other fail. If you take the top 100 companies to day 50% were not on that list 20 years ago and 30% of them did not even exist 20 years ago. I am not sure that my numbers are exact but they are pretty close. This means that in 20 years from now on 20% of today’s top 100 companies will still remain on the list. Do you know which 20%, do you know what companies will replace them or in what industry they will be replaced by? I don’t. If I did I wouldn’t be writing this article. This is the dilemma of the investment world. This is why they must continually innovate and this is why they are constantly renegotiating.
The executives of these investment houses must be able to reinvent their companies constantly. And if you as any one of them, they will tell you that it is a company wide effort. Renegotiating is that tool used to create company wide innovation. Renegotiating gives those pushing any innovation the ability to get others on board.
Renegotiating is the art of revising, altering or changing a previously negotiated relationship. Every new idea, every desire for a new direction, every need for a new procedure, and every request for a new innovation creates the change in a previously negotiated relationship that now has to be renegotiated. This is where our behavior counts most. If the corporate culture supports innovation, then employees won’t be afraid to give their ideas. They will look forward to giving them and will feel empowered. In too many companies, employees are afraid to voice their ideas for fear of being ridiculed, because there is no one to go to with a new idea, or they know that their superior will take credit if it is a good idea and blame the employee if it is a bad idea.
Constant change will create an atmosphere of excitement and innovation. Remember that change has to come and be executed in an organized manner. Change without organization is called chaos and that is worse then never changing at all. Here are eight key steps to create and encourage innovation in any company:
1. Take Control of the Process
Since someone needs to be in control of the process, then you need to understand a major principal of renegotiation, “The Secret of the Orange Ball.” Whether we like it or not someone has to be in control for any change or renegotiation to move forward. Otherwise, there is chaos and disorganization or even worse stagnation. Use the image of the Orange Ball to recognize who is in control. If the process is not going in a direction that you want or need then you must know who is in control of the Orange Ball and how to get control of it back. How else can a renegotiation be monitored for progress?
2. Listening
In order to keep in control of the Orange Ball or to get control back you need to get everyone involved to “Hit the Refresh Button.” This is another important principle of renegotiating. The main technique here is listening. Listening is such an important skill when change needs to occur that without it there will be certain failure. The executives need to be listening to the market, brokers need to be listening to the companies that they invest in and too their customers. These companies but also listen for new technologies that will enable them to analyze companies better and more accurately. Remember listening is a verb not a noun. Listening is a learned skill, and doesn’t necessarily come naturally. Listening means being silent while someone else is speaking. It means not thinking about how you are going to respond while someone else it talking. It means no interrupting. In that silence you will find all of the answers. Proper listening will give you the skills to ask the right questions. We always learn more by asking questions rather than answering them. A great question is worth a 1000 answers.
Those firms that listen the best will innovate first. They will buy the new technology to get ahead of their competitors, they will move their strategy to a new industry before others. All this because they are listening.
3. Be Nice
Being nice does not mean being insipid or insincere. Actually, it means quite the opposite. It means, to be generous, to be respectful. Also, use humor where appropriate. Humor puts everything on a lighter note. It allows those involved to have fun during the process. Sarcasm is not humor and belittlement of others is not funny.
4. Create a Corporate Culture That Encourages Organized Change
Every employee must understand, how these changes are going to affect them personally, in a positive way, immediately and in the long term. Then develop a process where every employee is expected to participate in making the company more innovative through creating excellence in every aspect of the company.
5. Promote Employee Involvement
Create a culture where every employee is encouraged to speak up at specific times and express constructive ways to make the company more efficient and products and services better. Once this process is in place, create teams to look at every aspect of the operations of the company and create ways to make each part better. Constantly trying to improve and fine tune how the company functions.
6. Show Respect to All Employees
Employees will only come along for the journey if the executives show them respect. Do not pay lip service to changes that the employees come up with and that the executives agree to implement. Only commit to changes that the leaders of the organization are willing to have the company execute. Being honest with the employees will show them respect. Management also needs to make some of the changes that the employees are giving otherwise the employees won’t take the process seriously.
7. Make Realistic Time Frames, Don’t Rush Changes
Giving people a proper amount of time to create changes within any organization is the best way to show respect. Allow those who are making the changes to create the time lines and then help them to keep to those commitments. If you rush a change, more times than not, everyone will be disappointed. You can move quickly without rushing.
8. Create a Culture of Listening From the Top Down and Act on What You Hear
Take all ideas seriously and set up a team with employees from every part of the company to look at all new ideas. Get back to those that offered the idea and let them know how their idea will or will not be implemented.
Innovation is the key to success in any business. It is what pushes each one of us, and forces our companies and even our society to move ahead and be better to be excellent in what services or products we represent. Competition forces innovation. The US auto industry can regain it’s market share and leadership in the industry but they must go beyond what their competition is doing. If they only try and emulate what their competition is doing they will never exceed them. By the time they get to where their competition is today their competition will have already moved forward. A great sage once said, ‘Competition is for the competent.’ Renegotiating properly will move the process of change and therefore all innovations ahead that much quicker.
About the Author:
Marc Freeman, author of the upcoming book “Renegotiating with Integrity: It’s Not Business, It’s Personal,” has worked with companies all over the world, helping them to renegotiate hundreds of millions of dollars in contracts. A recognized expert in his field, Marc has developed a unique, practical approach to renegotiating based on the simple principles of respect, honesty, creativity and clear communications. For more information, please contact Marc at marc@marcfreeman.us or at 641-472-2727.